Case Studies

Tring X Policy Bazaar With Bobby Deol, Archana Puran Singh and Jimmy Shergill

About The Brand Policy Bazaar is one of India's leading insurance platforms. It was founded in 2008 to ensure that people could get the best insurance possible with complete transparency. They have serviced over 9 million customers and have sold more than 19 million policies. Brand Objective Policy Bazaar had already made significant strides in the realm of brand recognition, thanks to associations with some of the nation's most prominent celebrities. However, despite these efforts, the brand was struggling to convert its nationwide awareness into measurable leads. This disparity between campaign success and lead generation prompted the brand to seek a fresh approach. Requirements Tring emerged as the catalyst for change, steering Policy Bazaar toward a new strategy centered around leveraging the influence of cost-effective TV and movie celebrities. The pivotal insight was to align each celebrity with a specific offering from the brand's portfolio, ensuring a resonance not only with the product but also with the intended target audience. The celebrities finalised were Bovvy Deol, Archana Puran Singh and Jimmy Shergill. Why Working With Bobby Deol, Archana Puran Singh and Jimmy Shergill Was A Success One of the most remarkable outcomes was the surge in the brand's Call to Action engagement, witnessing a remarkable 2.5-fold increase. This notable boost in CTA highlights the power of strategic celebrity associations in capturing consumer attention and motivating them to take action.  Our Video Advertisement With Bobby Deol In this video advertisement, Bobby Deol talks about the importance of taking life insurance, especially to help protect our loved ones. He says that he takes life insurance from Policy Bazaar and mentioned the monthly payment of just rupees four-hundred per month which a user needs to make. With Archana Puran Singh In this video advertisement, Archana Puran Singh talks about how every parent wants the best for their children. In fact, it is one of the best things for a parent to see their child do even better in life than they did. She mentions that setting up both her son's financially was a key goal which she achieved through Policy Bazaar. With Jimmy Shergill Jimmy Shergill informs NRIs that if they wish to invest in India they can easily do that through Policy Bazaar. He mentions the different options NRIs have through Policy Bazaar and signs off by saying that the best investment a person can make is in their own country. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 14 Days Production House Tring Studios Celebrity Bobby Deol, Archana  Puran Singh and Jimmy Shergill Product Insurance Brand Policy Bazaar How Tring Will Benefit Your Business If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!