Case Studies

Tring X Geek With Yukti Kapoor

About The Brand Geek is a cooking technology company founded by Murugun Dhandapani and Prathap A. They wanted to create products which would help reduce the amount of time people spend in the kitchen. Their products are personalised for the Indian market. Geek are a D2C brand therefore allowing direct access from the customers. The brand accounted for 40% of the electric pressure cooker category and 30% in the air fryer space. Brand Objective A popular tactic used by cookware brands are celebrity advertisements. Geek wanted to use this tactic but in a unique manner. For this they approached Tring, India’s largest celebrity management agency. Requirements We helped them find the ideal celebrity for their advertisement as they wanted a well-known face on television. We helped them bring on board Siya Ke Ram star Yukti Kapoor. Why Working With Yukti Kapoor Was A Success Yukti Kapoor understood all of the brand's requirements and helped deliver exactly what Geek were looking for. She brought enthusiasm to the advertisement and her bubbly personality definitely helped the advertisement stand out. Our Video Advertisement In this video advertisement, Yukti Kapoor talks about the benefits of the Geek Aerocook device and the multitude of uses it has. This includes baking cakes, toasting bread and warming food. She also highlighted the inbuilt rotisserie, ideal for cooking whole chunks of meat and added that the device has a one year replacement warranty. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 7 Days Production House Tring Studios Celebrity Yukti Kapoor Product Kitchenware Brand Geek How Tring Will Benefit Your Business If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!